The principals of Accurate Decisions have worked together for years on projects, brainstorming sessions and planning efforts. They had many successes and they also found that their collaboration was great fun. The desire to continue to produce exemplary work with like-minded people lead to the formation of Accurate Decisions.

Lincoln Square

Resort Development Analysis — Central America

Richard M. Gollis, The Concord Group

The Concord Group was asked by one of the world’s largest hospitality operators to define a strategic development program for a 5-star resort with hotel-branded residences in Central America. Anticipated challenges for the site included increased competition for tourists and vacation home owners locally and in other markets, difficult site access, and the relative newness of the hotel-branded residential concept.

Crucial to the success of this development was an accurate understanding of the target market, including consumer preferences, lifestyle choices and travel habits. The Concord Group’s incisive primary and secondary research, contacts in Central America and the broader resort development community, and experience in the region ensured that the project’s opportunities and challenges were thoroughly understood.

The Concord Group developed a strategy to differentiate the project from current and future competition, attract the target audience to the client’s planned resort and drive sales of its associated residences. The results of The Concord Group’s analysis were key inputs into the community land planning, the client’s negotiations with the land owner, and the deal structure with its financial partners.